Skoda Auto India September 2025 Sales Double: 101% YoY Growth, Q3 Up 110%

A Breakout September Capped by Record Q3 Momentum

Skoda Auto India has posted a strong performance in September 2025 and the broader third quarter of 2025. The company reported 6,636 units sold in September, translating into a 101 percent year-on-year surge for the month. Equally striking, Q3 2025 sales rose to 17,161 units, representing a 110 percent year-on-year expansion over the same period in 2024. Taken together, these figures suggest that Skoda’s multi-pronged approach fresh product momentum, limited editions, and high-visibility engagement campaigns is translating into consistent retail traction.

A major pillar of this momentum is the Kylaq, which has emerged as the primary volume driver in recent months. Supported by the Kushaq, Slavia, and Kodiaq, the range now spans urban, family, and adventure-oriented use cases, allowing the brand to appeal to a wider audience while reinforcing the premium feel Skoda is known for.

September 2025: 6,636 Units and 101% Year-on-Year Growth

September 2025 sales reached 6,636 units, marking a clean doubling versus September 2024. For a month often viewed as a precursor to peak festive demand, such a jump signals a healthy channel, tighter variant availability, and effective retail execution. Importantly, the performance is not limited to one nameplate; while the Kylaq leads, the Kushaq and Slavia are demonstrably pulling their weight in the compact SUV and midsize sedan spaces, respectively, while the Kodiaq continues to serve as a halo SUV.

From a demand perspective, the figures indicate better conversion of test drives to bookings, aided by transparent pricing, finance partnerships, and an emphasis on high-demand trims. The limited-edition models commemorating Skoda’s 25 years in India have also added urgency to purchases, nudging fence-sitters toward a decision.

Quick Summary

Q3 2025: 17,161 Units and 110% Year-on-Year Growth

Across July to September 2025, Skoda sold 17,161 vehicles, rising 110 percent year on year. This outsized growth rate underscores that the brand’s momentum is not a one-off event confined to a single month. Rather, it reflects a structurally stronger quarter powered by renewed interest in the portfolio, targeted offers, and the visibility created by high-touch campaigns and experiential drives.

The quarter’s performance suggests improvements in supply continuity and stock hygiene at the dealer level. It also hints at a successfully managed variant mix, with mid and upper trims likely contributing disproportionately to the volume and margin blend.

The Model Mix: Kylaq Leads, Kushaq, Slavia, and Kodiaq Add Depth

• Kylaq: As the brand’s first sub-4-meter SUV, the Kylaq has quickly become a central pillar in Skoda’s lineup, appealing to buyers who want a compact footprint, competitive features, and the brand’s design DNA. Since launch, the Kylaq has reached 34,500 units in cumulative sales, an important milestone that validates the segment fit and product proposition.
• Kushaq: Positioned as a city-friendly SUV with robust dynamics, the Kushaq continues to address families and enthusiasts seeking space, features, and everyday drivability. Updates and limited editions have kept showroom interest high.
• Slavia: As the midsize sedan continues its renaissance in India, the Slavia benefits from a focus on design, cabin experience, and a balanced ride-handling package. For buyers comparing SUVs and sedans, the Slavia’s comfort and refinement often tilt decisions in its favor.
• Kodiaq: The range-topping SUV remains an aspirational choice. Its 4×4 capability, combined with premium interiors, underpins its role as a brand flagship. The recent milestone becoming the first petrol SUV to reach Everest Base Camp strengthens its adventure credentials in a way few marketing campaigns could.

Special Editions and Brand Campaigns: Building Desire and Community

To celebrate 25 years of operations in India, Skoda has launched limited editions across the Kushaq, Slavia, and Kodiaq lines. These variants add exclusivity and create time-bound reasons to buy, especially effective during the festive window.

On the engagement side, Skoda has intensified its focus on community-building:

• Skoda Fan Fest: A platform for owners and enthusiasts to experience the brand’s vehicles and ecosystem beyond the showroom.
• “Fans, Not Owners” campaign and the “I love my Doda” initiative: Programs designed to amplify authentic advocacy and emotional connection with the brand.
• Kodiaq Off-Road Drives (City Series): Hands-on experiences that demonstrate the SUV’s 4×4 abilities in controlled environments, translating capability claims into real-world confidence.

These efforts combine to make Skoda more visible and relatable, helping the brand cultivate long-term affinity rather than relying solely on short-term incentives.

Adventure Milestone: Kodiaq at Everest Base Camp

Skoda’s claim that the Kodiaq is the first petrol SUV to reach Everest Base Camp has been recognized by the India Book of Records and the Asia Book of Records. This achievement does more than add a line to the brochure: it translates the SUV’s capability into a tangible narrative that buyers can connect with. For premium SUVs in particular, such stories reinforce the value proposition and differentiate the product in a crowded field.

What Is Powering the Surge: Three Key Drivers

1. Portfolio Fit: With nameplates across compact SUV, midsize sedan, and premium 4×4 SUV segments, Skoda meets varied needs without diluting its brand ethos.
2. Limited Editions and Experiences: 25-year editions and hands-on drives convert curiosity into confidence and purchase intent.
3. Seasonal Timing: Entering the festive quarter with strong stock positions, visible campaigns, and refined trims has magnified retail throughput.

Outlook: Consolidating Momentum Into the Festive Peak

As the festive season intensifies, Skoda’s focus will likely remain on sustaining supply across high-velocity trims, continuing experiential events, and maintaining price-value balance in a competitive market. If the September and Q3 trajectories continue, the brand could exit the calendar year with a step-change in volume share and enhanced mindshare across urban and semi-urban markets.

FAQs

1) How many cars did Skoda Auto India sell in September 2025?

Skoda sold 6,636 units, a 101 percent year-on-year increase.

2) What were Skoda’s Q3 2025 sales?

The company sold 17,161 units between July and September 2025, up 110 percent year on year.

3) Which model led Skoda’s growth?

The Kylaq drove much of the growth, supported by the Kushaq, Slavia, and Kodiaq.

4) How many Kylaq units have been sold since launch?

Cumulative Kylaq sales have reached 34,500 units.

5) What special editions are available?

To mark 25 years in India, Skoda launched limited editions of the Kushaq, Slavia, and Kodiaq.

6) What brand campaigns are running?

Skoda is hosting Skoda Fan Fest, the “Fans, Not Owners” campaign, and the “I love my Doda” initiative, plus city-specific Kodiaq off-road drives.

7) What milestone did the Kodiaq achieve?

It became the first petrol SUV to reach Everest Base Camp, recognized by the India Book of Records and Asia Book of Records.

8) What is driving Skoda’s current momentum?

A well-aligned portfolio, limited-edition excitement, hands-on experiences, and festive-season demand.

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Conclusion

Skoda Auto India’s September 2025 results underscore a notable shift in brand momentum. With 6,636 units sold in September and 17,161 units in Q3 2025, the company has posted triple-digit year-on-year growth rates that speak to product-market fit and effective demand activation. The Kylaq’s steady rise, the supporting roles of Kushaq, Slavia, and Kodiaq, and the amplification provided by special editions and experience-led campaigns have combined to create a compelling narrative. Add to that the Kodiaq’s Everest Base Camp feat and a series of community-building initiatives, and Skoda appears well positioned to carry this energy through the festive surge and into the final stretch of the year.

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